We started to look at basic ideas of how people clean the ice off their windows instead of using the de-icer, we thought of the standard answers for example credit card and kettle. Then we thought of random items or activities that would get rid of ice, like for example, a hair dryer, warm air, heater and the sun to add a twist. After speaking to mel, we discussed a whole range of random items that could be used, we spoke about making the ad more open to fun ideas that consumers would never think of. Again ive done the word association process and have come up with random items that all link to warming ice up, or creating heat. some of our favourites are ones like a babys bum, which could be squashed up again the window screen, which would create heat, people having sex in a car, that would steam up the car causing the ice to melt, chillie sauce, Lightbulb, Hot girls- gives the impression of heat, a tongue to lick away the ice. The possibilities are endless.
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