Kopparberg

We have been running with the idea of anything related to heat, we have been creating some basic design layouts for the posters, which we will be teasers, and shown before the tv ad is shown.

Ive been researching teaser adverts and have come across this great example from Saint@RKCR/Y&R, for the new Kopparberg ad which is "Find Kopparberg. This campaign was designed to be discovered, its an invitation to go beyond the mainstream and be rewarded for it. Kopparberg didn't just want its drinkers to see the campaign but they wanted them to live it and use social media as a key element to spread the word.  The brand already has a solid fan base of 11,000 people on facebook, but kopparberg wanted to engage the audience further with a wider social media platform and host incredible real world events such as; gatekepper events for industry staff, underground sponsorships and the Kopparberg Klash which is a series of 5 competitive events celebrating alternative music and photography in partnership with VICE magazine.

I think the whole build up of this Campaign is just amazing, the teaser adverts dont give anything away.

Once they had published the teaser ads they then leaked the real advert that explains everything..