Workshop One

Im feeling much more confident with this project now, after the first lesson. I felt like for once i had gained some knowledge, maybe its because Im actually interested in this lesson. Mel made us do basic black marker ideas on another random product - Locktight super glue. This was to get our ideas and processes flowing, she also introduced us to the wonderful technique of word association .. i was given a list of items and words in which i had to think of at least 30 other words that were linked or associated with the original word.. this boring method actually does work, i came up with  a load of words that could be used to developed into actual campaign ides. She told us to use this ideas method for the De-icer brief which me and Zara did. In my sketch book you can see the 2 page list of words associated with De-icer. From this we started to create little thumbnails of images which could be used for the final posters. overall we created a whole load of basic sketch designs for our de-icer product with the help of the words association list.