While searching online for amazing adverts i came across the website http://www.webdesigncore.com/2010/04/17/23-inspirational-exceptional-print-ads/
which was just amazing, it had all sorts of ads shown on the page, these are just some of my favourites that i have seen..
This Evian ad is one of my favourites, I love the tv ad with the running babies that are rolling around on rollarskates, i find it hilarious, its ad that people will remember for a long time. Ive never seen any of the print work for this campaign before, until now. The ad is very simple which works well, the concept of the advert is that everyone is young, and has a childish side, this poster shows this well. You can see the message they are trying to capture very easily. This needs to be a key factor in our de-icer campaign. we need the message to be clear.
That is the key to an effective branding or advertising: the message has to be clear. The viewers should be able to easily pinpoint or distinguish what the advertisement is sending out to them. It may be just a word or a simple photo, but it has to have a clear message. It would be pointless if viewers are left all baffled on what you are showing them.
ReplyDeleteVernia Soriano