Apps

Im not going to lie, i am a blackberry lover, i dont own a iphone, so i cant say that i get the whole app hype, but i do think they are pretty cool.

So what is a App?!
"Its an application, a piece of software. An app can be on the internet, on a computer or on a phone."


We have decided on a app for part of our campaign as more and more people are using them, for hundreds of reasons. The point of or app is just for fun, to simply melt the ice box in a quick time using a whole range of different tools, like hair dryer, salt, credit card, red hot chillies, hot girls, bums, iron ect. The scores of everyone that plays will be kept and the winner with the fastest time will receive a cash priz of some sort.

The style of our app will be similar to that of the Talking Tom Cat App which responds to your touch and repeats everything you say in a funny voice, you can pet him, poke him or grab him. 

Kopparberg

We have been running with the idea of anything related to heat, we have been creating some basic design layouts for the posters, which we will be teasers, and shown before the tv ad is shown.

Ive been researching teaser adverts and have come across this great example from Saint@RKCR/Y&R, for the new Kopparberg ad which is "Find Kopparberg. This campaign was designed to be discovered, its an invitation to go beyond the mainstream and be rewarded for it. Kopparberg didn't just want its drinkers to see the campaign but they wanted them to live it and use social media as a key element to spread the word.  The brand already has a solid fan base of 11,000 people on facebook, but kopparberg wanted to engage the audience further with a wider social media platform and host incredible real world events such as; gatekepper events for industry staff, underground sponsorships and the Kopparberg Klash which is a series of 5 competitive events celebrating alternative music and photography in partnership with VICE magazine.

I think the whole build up of this Campaign is just amazing, the teaser adverts dont give anything away.

Once they had published the teaser ads they then leaked the real advert that explains everything..

Development

We started to look at basic ideas of how people clean the ice off their windows instead of using the de-icer, we thought of the standard answers for example credit card and kettle. Then we thought of random items or activities that would get rid of ice, like for example, a hair dryer, warm air, heater and the sun to add a twist. After speaking to mel, we discussed a whole range of random items that could be used, we spoke about making the ad more open to fun ideas that consumers would never think of. Again ive done the word association process and have come up with random items that all link to warming ice up, or creating heat. some of our favourites are ones like a babys bum, which could be squashed up again the window screen, which would create heat, people having sex in a car, that would steam up the car causing the ice to melt, chillie sauce, Lightbulb, Hot girls- gives the impression of heat, a tongue to lick away the ice. The possibilities are endless.

Media

Media ideas that could be used for the Campaign ->


-Adverts
-Posters
-Magazine Ads
-Web page
-Web banners
-bus shelter 
-Side of bus
-Flyer
-Ice Sculpture
-Facebook
-Apps
-Freebie give out
-Cardboard Cut outs
-Newspaper


The final 5 Campaign areas we are developing are as followed..
1 Magazine Ad
2 Billboards
1 TV Ad 
1 I phone App

Straplines

I had a gander at the reading list we were given last week, Ive taken 4 of them out to help me create a interesting ad campaign for de-icer.


-hey whipple, squeeze this, by Luke Sullivan
-The fundamentals of creative advertising, by Ken Burtenshaw
-Guerrilla Advertising, by Gavin Lucas
-Creative Advertising by Mario Pricken


While looking through Mario Pricken's book I came across a list of areas in which a ad campaign could fall into. 


-Compare and contrast (before/after)
-Repetition and accumulation
-Exaggeration
-Turn it around -> Doing the opposite of what people expect/surprise.
-Omission and suggestion -> the fact of some information missing means the consumer gets involved, forcing them to play an active role, sometimes this is unaware from a consumers point of view.
-Paradoxes and optical illusions
-Provocation and shock tactics.


So far in this project we have just been creating general ideas for the ad, we now need to open up into one area. We have chosen our three most strongest ideas which we pitched in front of the class today, we also had to start thinking of straplines or headlines. 


Hear are Some examples of good strong straplines..

The ideas we currently have are..


-SHOCKING
> "Spray now.. your life depends on it"
> "De-Die"
> "One spray is all we need"


-FUN 
>"The Blue star effect"
very similar to the Lynx Effect, aimed at young males/boy racers


PLAYFUL/TURN IT AROUND
>"I am not a de-icer"
Converting the obvious.


The rest of the group agreed that the 'I am not a de-icer' was the best campaign to run with. There are so many options to expand with this campaign. We now need to develop this idea into a five part campaign, which must consist a range of media use.

Amazing Ads

While searching online for amazing adverts i came across the website http://www.webdesigncore.com/2010/04/17/23-inspirational-exceptional-print-ads/

which was just amazing, it had all sorts of ads shown on the page, these are just some of my favourites that i have seen..

This Evian ad is one of my favourites, I love the tv ad with the running babies that are rolling around on rollarskates, i find it hilarious, its ad that people will remember for a long time. Ive never seen any of the print work for this campaign before, until now. The ad is very simple which works well, the concept of the advert is that everyone is young, and has a childish side, this poster shows this well. You can see the message they are trying to capture very easily. This needs to be a key factor in our de-icer campaign. we need the message to be clear. 

Workshop One

Im feeling much more confident with this project now, after the first lesson. I felt like for once i had gained some knowledge, maybe its because Im actually interested in this lesson. Mel made us do basic black marker ideas on another random product - Locktight super glue. This was to get our ideas and processes flowing, she also introduced us to the wonderful technique of word association .. i was given a list of items and words in which i had to think of at least 30 other words that were linked or associated with the original word.. this boring method actually does work, i came up with  a load of words that could be used to developed into actual campaign ides. She told us to use this ideas method for the De-icer brief which me and Zara did. In my sketch book you can see the 2 page list of words associated with De-icer. From this we started to create little thumbnails of images which could be used for the final posters. overall we created a whole load of basic sketch designs for our de-icer product with the help of the words association list. 

Specialism - Advertising

The specialism I have picked for the duration of my course at Sheffield Hallam is advertising. It was hard for me to choose between just general Graphics and Advertising, but I felt I wanted to be more direct with my choice of field rather than being very general in everything. Ever since studying Graphics at college I have always had a passion for advertising, I have a inspiration book in which consists of anything that inspires me or i find interesting, its hard to now use blogger as my inspiration book, but ill have to just get used to it! 


We have just been given our first specialism project of level 5, we have been told to work in groups of two which I like, It makes a change to working alone all the time it also gives a chance to bounce ideas off each other it and double the ideas. The product we have to design a campaign for is Blue Star De-icer. My first thought of this is.... RANDOM or what. To be honest not many ideas are running though my head at the moment.