London Town ♥

Our London trip was amazing, on the first night we went out to a few bars in Soho, bit of shock when we found out a double was 10 quid, jeezeeeee, but we still had a excellent night. The next day we got split into two groups and went to different agencies that Mel had set up, The first one me Zara went to was Rapier, I was so excited. It took us a while to find their office, but once we were in it was crazy, they had a nice slick and cool space that they worked in. It seemed homely, they had a kitchen area where we could just help ourselves to drinks, they were very friendly. We got given a small brief that we had to go away an work on, It was one of their real life briefs for their new account RAC. We sat in pizza hut for about 4 hours no joke, just trying to crack on with some ideas, it was all rather rushed but exciting. We knew that Rapier wouldn't like all of our quick ideas but we hoped they would give us good critical feedback, which is exactly what we got. The y were so helpful in telling and showing us what they were looking for in new designers. They said that all we need to do was be able to show our ideas for campaigns in one sentence with a series of simple black markered ideas. It was scary presenting our ideas to top blokes at one of the most respected agencies but it was helpful in so many ways. Its made us more excited and focused on what we want. The advice they gave us was to never give up, they said we wouldn't be handed a job on a plate but that we had to work hard and get driven for it. It was good to also casually talk to previous Sheffield Hallam students who now worked for Rapier, I felt they were very inspiring.

The next day we all had a guest talk at the design group Inferno, where Paul spoke to us about how he got into the agency, projects they were working on, information about the young creatives council. He was such a cool guy, very laid back and chilled out about everything. He showed us some of infernos campaigns one of my favourites was their work for Kiss Fm.

Paul also mentioned about the Young Creative Council, which Inferno work very closely with and informed us on how we could be involved in it too, most of us had never heard of them before but now I 

regularly have a peek on their website. Its nice to just see what other designers from all over are creating. Every couple of days people upload their pieces of work for others to see, some pieces are truly beautiful. 

http://www.youngcreativecouncil.com/

He also spoke about there campaign work with Nokia, he showed us the tv advert they had produced for the new Nokia Lumia phone.The amazing everyday Campaign was developed by Infernos executive creative director Al Young and was filmed by director Jeff Thomas. Young and Thomas trawled through thousands of YouTube clips and became astonished by how people make the most of their individuality. Thomas shot the advert over four days in LA with 20 scenes making it into the final cut. When asked about their ad campaign Thomas and Jeff said “We blurred the line between fiction and reality,” Al Young agrees, “but we could never lose touch with the humanity. The humanity of amazing everyday experiences is essential, because we we wanted to get across that this phone, the Nokia Lumia, can turn your life into an adventure.” Take a look at it..