Social Media- FACEBOOK

We cant lie now, everyone loves a little bit of facebook. The social media site has gone from strength to strength. Many advertising agecies are using facebook to promote up and coming products. Many ads also use facebook to get users involved with the campaigns.

The newest online facebook ad i have found is one for Ginger Joe Kicks Beer. I found this example in a issue of Campaign magazine.

The alcoholic ginger beer brand has just stepped up its campaign investing a whooping 2million into the new ads. It has created outdoor press and online ads. The ads were designed by DHM. The first billboard featured a giant hairy moustache and a QR code, taking mobile users to the ginger joe facebook page , where they could use an app to give themselves a ginger moustache. when users go to the page they could also win one of 20,000 free bottles of ginger joe beer.




Another great facebook ad is from Shreddies campaign, where facebook users could help them to conduct their search for new 'nanas'.

Cadburys and Nandos are now both jumping on the band wagon, by allowing users to upload either their voice or their Nandos noise. which would feature in their new ads. Nandos have said that the winner of the Nandos Noise will receive Free Nandos for a whole year!