Client Briefing

This morning we got given a lecture by the Client, who delivered exactly what she wanted us to produce for this brief. She didn't give much detail, or any exact requirements apart from what had to be shown on the posters or flyers. I feel rather confused after this talk with the Client, as she hasn't given us much to go on, she has left it quite open.

Questions we asked..
- Budget restrictions?
- Media restrictions / requirements?
- Any Mandatories?

Things we need to remember and include..
- Logo and Brand needs to resemble 'Alight'
- Arts Council logo has to be shown
- Tagline if needed
- Unite Arise and Alight could also be used
- Colours need to be kept low due to low budget
- Flyers should target different audiences
- Yorkshire based
- Its a community event -> Multi cultural
- Date, Web address, the three segments, tagline, 'Alight' all need to shown on poster

Target Audiences?
DAYLIGHT -> General Public
TWILIGHT -> Friends / Family of performers
INTO THE NIGHT -> Secondary Schools / Students / Family and Friends

Unite = Coming together
Arise = The rise of popularity / Involvement
Alight = The name of the festival / everything coming together / Alighting the community

There is a lot to think about after this lecture, to start with ive researched into what represents the city, looked at the different venues for the different sectors, looked into existing music festivals like V fest, Creamfields and Glastonbury. Ive also started mocking up some general ideas and straplines which can be seen in my sketchbook.

By next week me and Zara need to have strated to think about what our 5 part campaign will consist of and what we want it to achieve.