4D Nokia Projection with Deadmau

Examples of Advertising..

While in London, I took some examples of different ways and techniques to advertise..

While walking around London there were also many posters for the 2012 olympic games..

London Town ♥

Our London trip was amazing, on the first night we went out to a few bars in Soho, bit of shock when we found out a double was 10 quid, jeezeeeee, but we still had a excellent night. The next day we got split into two groups and went to different agencies that Mel had set up, The first one me Zara went to was Rapier, I was so excited. It took us a while to find their office, but once we were in it was crazy, they had a nice slick and cool space that they worked in. It seemed homely, they had a kitchen area where we could just help ourselves to drinks, they were very friendly. We got given a small brief that we had to go away an work on, It was one of their real life briefs for their new account RAC. We sat in pizza hut for about 4 hours no joke, just trying to crack on with some ideas, it was all rather rushed but exciting. We knew that Rapier wouldn't like all of our quick ideas but we hoped they would give us good critical feedback, which is exactly what we got. The y were so helpful in telling and showing us what they were looking for in new designers. They said that all we need to do was be able to show our ideas for campaigns in one sentence with a series of simple black markered ideas. It was scary presenting our ideas to top blokes at one of the most respected agencies but it was helpful in so many ways. Its made us more excited and focused on what we want. The advice they gave us was to never give up, they said we wouldn't be handed a job on a plate but that we had to work hard and get driven for it. It was good to also casually talk to previous Sheffield Hallam students who now worked for Rapier, I felt they were very inspiring.

The next day we all had a guest talk at the design group Inferno, where Paul spoke to us about how he got into the agency, projects they were working on, information about the young creatives council. He was such a cool guy, very laid back and chilled out about everything. He showed us some of infernos campaigns one of my favourites was their work for Kiss Fm.

Paul also mentioned about the Young Creative Council, which Inferno work very closely with and informed us on how we could be involved in it too, most of us had never heard of them before but now I 

regularly have a peek on their website. Its nice to just see what other designers from all over are creating. Every couple of days people upload their pieces of work for others to see, some pieces are truly beautiful. 

http://www.youngcreativecouncil.com/

He also spoke about there campaign work with Nokia, he showed us the tv advert they had produced for the new Nokia Lumia phone.The amazing everyday Campaign was developed by Infernos executive creative director Al Young and was filmed by director Jeff Thomas. Young and Thomas trawled through thousands of YouTube clips and became astonished by how people make the most of their individuality. Thomas shot the advert over four days in LA with 20 scenes making it into the final cut. When asked about their ad campaign Thomas and Jeff said “We blurred the line between fiction and reality,” Al Young agrees, “but we could never lose touch with the humanity. The humanity of amazing everyday experiences is essential, because we we wanted to get across that this phone, the Nokia Lumia, can turn your life into an adventure.” Take a look at it..

Lannndaannnn

Actually so excited for tomorrow, i cant wait to get involved in some amazing agencies, also the shopping is calling my name too. Im most excited to go and visit Rapier as they are the UK's fastest growing design agency. They have also just won the £7 million account with RAC and the £6 Million account for Travelodge. How amazing!

You know its christmas...

We all know its getting close to christmas when the John Lewis, Marks and Sparks and Coco Cola adverts make it onto our screens. Coco Cola are defiantly the forward runners on this idea, every year more and more people get excited to see their christmas ads, which are always classic, they never really seem to change basic idea which is great, thats why people like me love seeing it every year. When ever i first see the ad on the screen i instantly know i have to start my christmas shopping as christmas is soon coming, No matter what age you are the coco-cola ad will always get you excited for christmas holidays. 

I normally love the coco-cola advert the most every christmas, no other ad ever really compares to it, but i have to say this christmas my favourite advert has to be John Lewis i think its brilliant. This year they wanted to bring to life the feeling of excitement and anticipation you get when you've brought the perfect gift and cant wait for christmas to arrive. This advert follows a little boy who is impatiently counting down the days to christmas, you are led to believe through the whole advert that he cant wait to open his own gifts, but we only discover in the final seconds of the advert that he was only willing time on to move faster so he could finally give his perfectly wrapped gift to his parents. Its amazing. 'For gifts you can wait to give' ends the advert perfectly.  

Amazing Ads

Feeling a bit woolly-headed?

I love this ad, it amuses me everytime. I think the strapline is amazing, the way they have made the main character out of wool links the strapline together into the ad in a superb way. 

Client Briefing

This morning we got given a lecture by the Client, who delivered exactly what she wanted us to produce for this brief. She didn't give much detail, or any exact requirements apart from what had to be shown on the posters or flyers. I feel rather confused after this talk with the Client, as she hasn't given us much to go on, she has left it quite open.

Questions we asked..
- Budget restrictions?
- Media restrictions / requirements?
- Any Mandatories?

Things we need to remember and include..
- Logo and Brand needs to resemble 'Alight'
- Arts Council logo has to be shown
- Tagline if needed
- Unite Arise and Alight could also be used
- Colours need to be kept low due to low budget
- Flyers should target different audiences
- Yorkshire based
- Its a community event -> Multi cultural
- Date, Web address, the three segments, tagline, 'Alight' all need to shown on poster

Target Audiences?
DAYLIGHT -> General Public
TWILIGHT -> Friends / Family of performers
INTO THE NIGHT -> Secondary Schools / Students / Family and Friends

Unite = Coming together
Arise = The rise of popularity / Involvement
Alight = The name of the festival / everything coming together / Alighting the community

There is a lot to think about after this lecture, to start with ive researched into what represents the city, looked at the different venues for the different sectors, looked into existing music festivals like V fest, Creamfields and Glastonbury. Ive also started mocking up some general ideas and straplines which can be seen in my sketchbook.

By next week me and Zara need to have strated to think about what our 5 part campaign will consist of and what we want it to achieve.

New Brief - Alight

We have just been given the new professional practice brief which is with a live client, who will give their requirements and feedback on our work and ideas. This brief will give us the opportunity to get involved with a real life project and also the chance for our ideas to be chosen by the client and used for the Alight event in March. The client in charge of the event planning will be coming to give us a lecture sometime this week to inform us what they are expecting and requiring. To start with i need to look into what the event is, whose behind it and what it will consist of to give me some background information.


So what is Alight?! - A festival based in Sheffield that is in conjunction with the Music Nation and The London 2012 Cultural Olympiad which is the largest cultural celebration in the history of the modern Olympic and Paralympic Movements. Alight will be part of the countdown for the final Olympiad event London 2012 Festival .The festival will give the chance for everyone to celebrate London 2012 through dance, music, theatre, the visual arts, film and digital innovation, and leave a lasting legacy for the arts in the UK. 

Evaluation

I havent blogged for a while, ive been getting caught up in the sketch book. Today we shall be finishing the last of our final designs ready for the presentation tomorrow. Im feeling confident in our work, but also just a bit nervous on having to pitch our idea to the tutors.

I feel that me and Zara have done well on producing what we wanted to, which was a fun campaign that captured a reverse outlook on the basic ideas. Im very happy with the outcome of our final sketches. We have looked into a variety of campaign ideas. The "i am not a de-icer " campaign could be taken further that what we took it, the idea could easily be widened and expanded in many ways.

Action Plan

Well my first plan of action should probably be that i should get more organised, as i have left this action plan quite late into the project!

In this second year of my course i hope to be achieving at least 60% on most briefs, and always developing on my knowledge of advertising. I want this second year to open up a whole load of opportunities for me, Im excited for the London trip that will show me what its like being in a agency.

The main areas i need to work on to achieve my goals are -
-time keeping
-being organised
-always generating ideas

Im still not to sure on what area of advertising i would like to venture into, but this first brief has defiantly proved to me that i am on the right specialism as im enjoying the brief.

Social Media- FACEBOOK

We cant lie now, everyone loves a little bit of facebook. The social media site has gone from strength to strength. Many advertising agecies are using facebook to promote up and coming products. Many ads also use facebook to get users involved with the campaigns.

The newest online facebook ad i have found is one for Ginger Joe Kicks Beer. I found this example in a issue of Campaign magazine.

The alcoholic ginger beer brand has just stepped up its campaign investing a whooping 2million into the new ads. It has created outdoor press and online ads. The ads were designed by DHM. The first billboard featured a giant hairy moustache and a QR code, taking mobile users to the ginger joe facebook page , where they could use an app to give themselves a ginger moustache. when users go to the page they could also win one of 20,000 free bottles of ginger joe beer.




Another great facebook ad is from Shreddies campaign, where facebook users could help them to conduct their search for new 'nanas'.

Cadburys and Nandos are now both jumping on the band wagon, by allowing users to upload either their voice or their Nandos noise. which would feature in their new ads. Nandos have said that the winner of the Nandos Noise will receive Free Nandos for a whole year!